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WHO AM I ?

 Passionate marketer, branding strategist, content creator, business developer, writer, adventure seeker, and recent MBA graduate

September 21, 2017

Creating a successful and sustaining brand is no easy task as the players in every product, service and industry are numerous—all vying to influence customer behavior and gain their loyalty. According to real world leaders (who came to Imperial College Business School...

September 3, 2017

I have never taken a more emotional, confusing, exhilarating and holy trip. 

Traveling with the Union of Jewish Students (UJS), an organization affiliated with various universities throughout the United Kingdom, I landed in Tel Aviv's Ben Gurion International Airport wi...

July 13, 2017

My niece's birthday is around the corner and I was contemplating what to get a 12 year old. Growing up, I often received Barbies and Kens to play "house." In the past, I had always brought Barbie to China from abroad for my cousins, and recently wondered why these doll...

June 22, 2017

I recently came across Vlogger Scott Galloway on YouTube, who also happens to be a clinical professor of marketing at the New York University Stern School of Business, a public speaker, and an entrepreneur.

His recent video comments on the "Winners and Losers" in social...

June 20, 2017

I had the amazing opportunity  today to teach a Branding Masterclass at IntoUniversity, a non-profit organization that helps kids from some of the most disadvantaged backgrounds enter university. Without programs like these, which provides learning centers, mentor...

May 13, 2017

For years, I had sporadically watched TED talks on YouTube, learning about body language (from Amy Cuddy), motivation (from Daniel Pink), the power of introverts (from Susan Cain) and an array of topics under the sun. When I had the chance to attend a TEDx in person, I...

May 11, 2017

I attended NewCo's day-long event, an exciting opportunity to visit the headquarters of London's most inspiring companies and speak directly with the founders and senior executives. I was unexpectedly fascinated by the innovativeness of the industries I visited: non-pr...

April 29, 2017

Our MBA class at Imperial spent a week in Vietnam, visiting companies in both Hanoi and Ho Chi Minh City, aka Saigon, to gain a perspective on the business environment for entrepreneurship, heavy industry, consumer behavior, and marketing trends in light of historical,...

March 3, 2017

Imperial College Business School held a 3-hour “Coaching Skills for Managers” today. We were asked what is involved in coaching, to which I responded, “The coach should inspire the coachee to take actions towards his/her goals which can involve motivational talks and s...

February 17, 2017

When I was 7 years old, my grandfather (professor, philosopher, calligrapher, artist, tai-chi instructor, and mentor) told me to start a daily journal, and my grandmother bought me my first one. My grandparents wanted me to get in the habit of reflecting and becoming w...

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